Instead, Rubright recommends earning links from websites your customers are reading. “This has been how I’ve approached link building for any website I’ve been able to sustainably grow,” says Rubright. Also, add semantic keywords — variations or synonyms of your keyword. Google and other search engines use them (and the added context they provide) to better determine a page’s relevancy. With a list of keywords at hand, the next step is to optimize your content. The goal of SEO is to expand a company’s visibility in organic search results.

This could be by co-authoring a comprehensive guide, conducting joint webinars, or creating collaborative studies. Leverage press releases and paid social media ads to promote your link-worthy content in front of the people more likely to link to it. You don’t necessarily need backlinks to have a presence on the first page of Google, but you need links to get to the top. A brand mention doesn’t necessarily include a link back to your website.

For example, if your business wants to grow online sales, your SEO goal might focus on optimizing product pages or targeting high-intent keywords. Use SMART goals, Specific, Measurable, Achievable, Relevant, and Time-bound, to keep your targets realistic and actionable. Establish both short-term and long-term goals to maintain momentum and direction. Document goals formally and share them with all stakeholders to guarantee alignment. Revisit the goals quarterly to make sure they remain relevant as business priorities shift and as you gather performance data.

Local SEO Strategy Trends: Where is Local SEO Heading in 2025?

• Building quality backlinks is the strategic process of earning hyperlinks from other websites to your own.
• A strong search engine optimization strategy aligns consumer needs, brand strategy, and business strategy.
• Develop multiple supporting articles that target specific aspects of the pillar topic.
• Through organizing the website’s information in a way that’s easily navigable, users can quickly find what they need as well as provide understanding for crawlers who come across your pages.
• Once you’ve identified your audience’s questions and structured your website to address them, the next step is to create high-quality, search engine-optimized content.

From lots of testing, I’ve found that these icons increase the amount of Facebook likes and Tweets that my posts receive. Well, you could re-create that dead resource on your site and replace the dead link in Wikipedia with a link to your site. You see, when a Wikipedia editor stumbles on a dead link, they don’t delete the link right away. You see, ads that you see for competitive keywords are the result of hundreds (if not thousands) of split tests. Not only that, but Emil wanted to share his great content with the Backlinko community.

Does Google Favor UGC? Reddit Leads In Search Growth

It also helps you communicate information to your team as you go. A score of “High” or “Medium” suggests that there’s quite a bit of room for improvement. Configure your basic settings, including the number of pages you want checked and the data crawl source. Setting SEO goals will also help you decide which key performance indicators (KPIs) will define your success and help you assess your progress.

Additional Articles on Ranking and Visibility

If you don’t have the Google Search Console setup, you’re flying blind with your SEO. You can get a proxy measurement of Pogo sticking from Google Analytics. If your page has a BHS Links really high bounce rate, this might be a sign that users aren’t finding what they’re looking for. Instead, I optimized my page (and title) around ONE important keyword. Avoiding duplicate content is one of the most important SEO best practices to keep in mind. So I mentioned that term once in the first 25 words of my content.