Sometimes, we may accidentally link too many resources on a single page. Even if you add those outgoing links with good intentions, Google may perceive your site as spammy. So it’s recommended not to cross the fine line between refining content with useful links and overwhelming your audience.

What’s really interesting is how the marketing tone sometimes overshadowed the educational content – a big red flag for Google when it comes to financial advice. It currently ranks 9th for the keyword “how to manage stress”. The Google Search Quality Rater Tool has a detailed evaluation component of the report to get into specific issues that need fixing.

In this SEO audit checklist, I’ll walk you through the essentials of a technical SEO audit, from theory to practice. By taking these 12 essential steps, you’ll be able to fine-tune your website so that it not only impresses search engines but also makes users happy. Now that you’ve verified that all of your pages can be indexed, it’s time to search for branded keywords, which is the fourth step of our SEO audit checklist.

As an SEO leader we provide SEO audit services that deliver a search engine optimization strategy for success. Site speed and page experience directly impact organic positions. As such, improving these aspects can lead to higher rankings and better visibility. At this step of the SEO audit checklist, you should audit your Core Web Vitals. GrowthBar has a number of features, but it really excels in content auditing. Resolve this by frequently updating content to keep it high-quality, relevant, and up to date.

How do SEO audit services work?(step-by-step)

With Google Analytics, you can understand your audience, monitor traffic sources, evaluate keyword performance, and identify top-performing content. – They spotlight issues affecting your website’s performance, boosting rankings. Heading into 2024, SEO is evolving fast, and businesses must stay ahead. On-page SEO audits are crucial for unlocking your site’s potential and boosting rankings.

Google Analytics

Since Google best understands digestible content format, the presence of structured data is your chance to get into rich snippets. As you know, Google has fully switched to mobile-first indexing. So, mobile-friendliness bears paramount importance for organic rankings. For a quicker check, you can also use the PageSpeed Insights tool.

This trick will help you see which pages are indexed and which ones are skipped. It’s an efficient way to help index your pages, which will improve your SEO. With Google Analytics on all of your pages, you can move to the next step of a site audit. If a page doesn’t have that tracking code, you won’t be able to see any statistics about it, including page visitors, time on page, and other metrics that indicate performance.

Export all issues in bulk

The factors listed above are just some of the elements WebFX will address as a part of your SEO audit package. Each of these factors provides some impact in attracting search engine crawlers and — by extension — customers to your site. While all the tools listed above offer unique features and benefits, your website’s best SEO audit tool will depend on your specific requirements. Our SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings.

Its a lot cheaper than other platforms like Moz and essentially fills all our needs. Solid data and insight for prospecting and value added services. Get notified of new and lost links, protect SEO Anomaly from negative SEO, and build a great link profile.

• This can take hundreds of hours over 10 weeks as part of a six-month program.
• Google Search Console and Google Analytics are the best place to start for an enterprise-level SEO audit.
• You can learn how your competitors are attracting visitors and see how they’re garnering conversions.
• Making even small updates to a page signals to Google that it should crawl that page.
• I recommend doing regular SEO audits (at least twice a year) to ensure your website is up-to-date with the latest developments.

Then, check the Page Indexing Report for crawl errors, warnings, or blocked pages and review the Core Web Vitals Report to find pages failing on speed or usability metrics. Remember that you don’t have to fix everything, but prioritize the most important issues you feel will have the most impact. Identify, prioritize, and fix 170+ technical and on-page SEO issues. In summary, don’t neglect the external side of SEO in your audit.